Bluetooth LE: Where Go the Wearables, So Go I

Designing for a world of beacons isn’t about making current transaction-based systems more efficient: it’s about designing experiences that matter to users. I was reminded of this by a summary of design principles for wearable devices by Marcus Weller (emphasis added): “In the coming decade, wearable technology will touch nearly every aspect of our lives. It […]

Bluetooth LE: In a World of Connected Devices, My Home Is The World

The Internet of Things isn’t new. For a while now we’ve had tags in clothing and sensors that can detect the flow in a distant pipeline or traffic jams around the corner. But looking towards a consumer-facing IoT, the extent of our dreaming was a fridge that would detect whether we needed to buy milk […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]

Bluetooth LE Beacons for Retail: Shopkick Pilots with Macy’s

Apple was one of the first big brands to announce it, Frank & Oak quietly told us their plans, while Radius and Sonic Notify were perhaps the true ‘firsts’. But Macy’s is fast out of the gate through its partnership with ShopKick to support Bluetooth LE ‘beacons’ as part of the in-store shopping experience. (The […]

Bluetooth Beacons: Love, Intimacy and Seduction on the Internet of Things

Bluetooth LE and iBeacon technology opens up a new level of intimacy with your user. The seemingly subtle difference between location and proximity hides a more profound idea: that we can now move past where someone is and begin to craft experiences based on how close they are to something. Proximity technology is to location as watching […]

GeLo Bluetooth Beacons and CMS: An Inside Look

GeLo aims to make more than just solid, dependable, all-weather, indoor/outdoor (“and yes they’ll survive the Canadian winter”) Bluetooth beacons. They’re looking to build an integrated platform including hardware, SDKs for mobile app developers and a Content Management System. We got our hands on some GeLo beacons a few days ago and we’ve been impressed […]

Android SDK for Bluetooth Beacons: Stick-N-Find

StickNFind launched an Android SDK for their Bluetooth beacons, helping to extend the nearly 1,000 downloads of their iOS SKD to the world of the ‘droid. While the tiny little Bluetooth LE devices are primarily positioned as suiting “finding” use cases (as their name would imply) there’s nothing to say they couldn’t also be used […]