Apple iBeacons: 5 Common Myths

Its been called an NFC killer. Or Apple’s secret retail weapon. But myths have been launched along with the Apple’s iBeacon API, with Apple not exactly pounding the pavements to explain itself. At its simplest level, Bluetooth LE is a wireless low-energy protocol for data transmission. It was designed to be simple and to be […]

Internet of Things: The Quantified Self Resource Guide

We’re all beacons on the Internet of Things. And while we might debate whether it’s parking or your fridge that’s the gateway drug to an Internet of Everything, for most people it’s a FitBit watch or a pair of wired-up Nike shoes. Some people call it the quantified self. Which isn’t something I’d put on […]

iBeacons, Brands and the Internet of Things: Weekly Spotlight

This week, it isn’t when brands will feel the impact of iBeacons and the Internet of Things, it’s with what. Less Intrusive, More Intimate At GigaOm, interrupting consumers as they walk around a world of connected everything might be the easy money, but it’s smart content that will be the winner: “There are two options […]

Internet of Things: This Week’s Top Posts

There’s something new on the Internet of Things every week – from Bluetooth LE wrist bands for kids, to shareable bike locks that you run on your phone, to sprinklers that know the weather. But the news of the week was Android. And with Radius Networks seemingly leading the charge, we’re seeing strong evidence that […]

Bluetooth LE and the Internet of…Bike Locks

Bluetooth LE powers beacons, thermostats and garden sprinklers. Next up? Using it to replace keys and combinations on your bike lock. The lock, being promoted on Kickstarter, is over halfway to its funding goal. And while I have reservations about Kickstarter in general, the Bitlock project is, if nothing else, a reminder of how many […]

Your Child is the Beacon: How Bluetooth LE Will Keep Kids Safe

Bluetooth LE powers your child’s wrist watch in a new wearable that’s setting out to make your kids safer. Advertised as the “Guardian Angel for your child”, they’re low cost, low energy devices that can make herding kids a heck of a lot easier than herding cats – or at least helps you track when […]

The Future of iBeacons: A Code of Conduct (for the NSA?)

Senator Charles Schumer unveiled a voluntary code of conduct today that proposes making sure that customers know when they’re in a retail store and being tracked through their phones. Meanwhile, moves in Europe that were in part a response to revelations about the NSA may have a significant impact on how marketers plan global campaigns […]

iBeacon and IoT Brand Briefing: Your Monday Quick Read

Here’s a weekly snapshot for brands on news and opinion related to iBeacons, proximity marketing and the Internet of Things. Naw, it’s not all inclusive – we’re just trying to get the juices going on a Monday morning. For an end-of-week wrap-up, join our mailing list for ‘BEEKn unplugged’. Billions and Billions The Internet of […]

Water Your Lawn? There’s an App for That

Israeli start-up Greenbox is connecting your lawn to the Internet of Things, aiming to be Nest for your backyard. With a similar website to Nest, they hit all the usual buttons: easy-to-use, firmware updates, cross-platform, water-conserving devices with a simple user interface you can access from your phone or computer. As TechCrunch reports, the Greenbox […]