Apple Launches an iBeacon [and they call it a watch]

Apple Watch as iBeacon

The speculation was correct. Apple launched its own iBeacon. But it didn’t come in the form you might have been expecting. Instead, you’ll strap it to your wrist and in so doing, the power of beacons to help make sense of the world around us will have a very personal, tactile and physical connection – […]

Apple, Android and Beacons: Lessons from a Live Event | Guest Post

android beacon event app

Location based advertising has been a holy grail for retailers for a long time and until now there were no reliable and cost efficient solution to manage it. Beacon technology has a potential to solve most challenges of location based advertising. However, developers feedback based on real experience is still scarce. When we were asked […]

Adding iBeacon to Your Mobile Strategy | Guest Post

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

iBeacon and Education: Bringing Beacons to the Classroom

iBeacon in the Classroom

iBeacon and related technology has a role in the classroom. But while it’s great to have a cool technology for the classroom (acetates on overhead projectors were probably once considered the height of interactive teaching) it’s just a gadget if there isn’t well-considered andragogy or pedagogy. I’ve spent the better part of my career exploring […]

Apple Cracks Down on iBeacon for Android

Apple is cracking down on associations of Android devices with the iBeacon spec. The move may hint at a larger war to own variations of the standards by which our phones ‘hear’ Bluetooth LE (BLE) beacons. Vendors have started complying with guidelines set by Apple and have, as a result, been forced to ‘scrub’ their […]

iBeacon for Health: With BLE, a Nudge Will Do

Project Boundary wants to make you healthier. By placing beacons at key locations, it encourages you to make better choices based on proximity, using gamification to reward participants. A beacon at an elevator, for example, can send a message encouraging you to take the stairs instead. Do so and unlock the mountaineer achievement and get […]

iOS8 : Bigger Than iBeacon

Apple gave us iBeacon with the launch of iOS7. It opened up a wave of innovation around proximity-based experiences that was showing no signs of slowing down. But iOS8 is orders of magnitude more significant. At its World Wide Developer Conference Apple didn’t just tweak a few iBeacon settings or add a few new classes […]

Apple and the Closed System: Is Apple Slowly Locking Down iBeacon?

Apple will no longer allow users to manually input iBeacon UUID numbers into an app, thus further locking off the ability for apps to scan for beacons that aren’t their own. Which leads to a larger question – which is better, a large open system or a closed and controlled one? These moves by Apple […]

Beacon Bug: Apple Loses iBeacon Ranging….And Drives Developers Mad

A new bug in the Apple iBeacon stack is driving developers a bit, well, buggy – and leaving them wondering if it’s their code, the beacon or something else that’s causing problems in discovering beacons. The bug causes iPhones to suddenly stop ranging for beacons. Our team in the UK found a similar result this […]