Beacon Hackathon: UK Edition

A Hackathon will be held this weekend (April 25-27th) in the UK with presentations by beacon providers on Friday evening, and two days of coding and judging on Saturday and Sunday. The event, being hosted by BeMyApp, follows on the success of the company’s San Francisco edition. You don’t need to be a coder to […]

iBeacon Update: Success Factors and Myths

Beacons will change the way our phones respond to proximity – a paradigm change from location-based interactions. It will move us from coupons being delivered in a store aisle to an understanding that everything can be a beacon – from a moving car to another person, from the front door of a store to the […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]

Apple iOS 7.1 Launches Major iBeacon Improvement

iBeacon Now Works When the App Is Closed Apple launched iOS 7.1 today and with it a major, game-changing improvement to iBeacon. As of today, once an app is installed it will “look” for beacons even if your app is shut down or you’ve rebooted your phone. We tested the functionality today to verify the […]

iBeacon: Is Bluetooth On? And Other Insights from Empatika

What are the biggest challenges in designing experiences around Bluetooth LE beacons? Can we even count on consumers to have Bluetooth on? And can iBeacon technology do more than just deliver coupons? For the developers at Moscow’s Empatika the answers to these questions haven’t always come easy but they’ve come through winning strategies for user […]

Hacking iBeacon

The simplicity of iBeacon hides a deeper challenge: thinking about mobile application development in a way that relates a user experience to the physical world. They’ve discovered, I’m sure, that the simplicity of Bluetooth LE hides confounding challenges, about which we’ve written previously.  A beacon doesn’t seem to do much, after all, other than advertise […]

Urban Airship Gets Beacons

Urban Airship launched support for Bluetooth LE beacons yesterday along with other enhancements to its relationship management platform. As perhaps the leading provider of push messaging and associated technologies, Urban Airship is positioning beacon support as a natural extension of reaching consumers at the right place and time. While the news may have been drowned […]

iBeacon Design Paradigms: TabViews and Cards

How do you present content on an app that interacts with Bluetooth LE or iBeacons? In most demos, the apps generally present a new view when the user comes within range of specific beacons. Think of this approach as the “pop up window” for a world of beacons. But we’re always interested in new ways […]

iBeacon Development: 5 UX and Design Challenges

It seems simple enough: put a beacon on the wall, call a few classes inside your iOS app, release it to your users and watch with joy as they receive a helpful welcome message when they walk in the front door. But iBeacon development isn’t that simple and it’s challenging designers, coders and business development […]

iBeacon and Bluetooth LE: Markers for the Digital Age

Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]