iBeacon Hackathon: San Francisco Edition

Join us for an iBeacon hackathon in San Francisco on February 28 – March 2nd. The event is sponsored by our friends at BeMyApp, a company that specializes in developer-driven events and has a reputation for bringing creativity together with code in order to push the boundaries of what’s possible with emerging technologies. I’m really […]

iBeacon Auto: Your Car is a Beacon

Automatic Link has added Bluetooth LE functionality in the latest update to its ‘smart driving assistant’ and while it might be mostly a novelty at first it hints at a future in which beacons aren’t just confined to the walls of your local mall. By embedding a Bluetooth LE beacon in the Automatic Link device, […]

Built with Estimote: inbeacons Launches Content Management System

inbeacons wants to give brands, retailers, tourist hot spots and other venues an easy way to deliver content based on Estimote beacons. While the company might just be headed for direct competition with Estimote itself, I was curious to learn more about their approach and recently interviewed Stefano Martino to find out what he’s learned […]

iBeacon Hits The Mall (And Why Shoppers Won’t Worry About Being Tracked)

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Bluetooth LE: Retail is the Top Story Retail was the top story for Bluetooth LE beacons in 2013. Which frankly isn’t saying very much: it’s hard to remember that iBeacon technology is only a few months old. When Apple unlocked Bluetooth LE capabilities in its phones and devices with the launch of iOS7 you’d expect […]

What Is an iBeacon? First We Rule the Word, and Then We Rule the World

Apple iBeacon technology seems to be powering a battle for proximity-based experiences. But in many cases, the battle isn’t where the media thinks. Instead, the way that Apple has managed to stake a claim to the term ‘iBeacon’ is sowing some perhaps intentional confusion which has it ‘owning’ a bigger part of the market than […]

Inside Gimbal: Qualcomm Beacons Tackle Bluetooth LE Challenges

Qualcomm has done a lot right with its new Bluetooth LE beacons. Its devices are low-cost and it offers a full SDK for iOS proximity services, and geofencing support for Android devices. Gimbal Pricing Qualcomm is taking a low-cost strategy for the beacons themselves – pricing them as low as $5 for their Series 10 […]

iBeacon Privacy: A Standard Approach to Consumer Acceptance?

Privacy concerns by consumers are a natural response to the knowledge that ‘beacons’ planted in your local retailer can make your shopping experience more personal and useful. Because if the beacons aren’t spying on you, how else are they figuring out what kind of content to deliver to your phone? Bluetooth LE Doesn’t Track The […]

Is Apple Tracking Shoppers? No: The Power is In Their Hands

With Apple’s launch of Bluetooth LE powered beacons in its US stores over the weekend we have a major national rollout that demonstrates the value of proximity-based shopping experiences. There have been sputters with its rollout. Multiple welcome notifications and content that doesn’t actually ‘match’ the consumer’s location in the store can give the mistaken […]

Apple iBeacon Is Broken – Even for Apple

Even Apple isn’t immune to flaws in its iBeacon technology – and while its deployment in Apple stores is a great demo of the technology, it seems that even Apple still needs to work out kinks in how you design beacon-based experiences. We’ve documented these issues previously and point to¬†our post about the kinds of […]