A Sad Day for Beacons: MacBeacon and Yosemite

MacBeacon

Maybe we were the only ones. But in the early days after Apple announced iBeacon and support for BLE we did a lot of running around. Did anyone else find themselves developing apps with Esimote, say, and then running around the office to test whether an app and its response to beacons? We had all […]

Apple Launches an iBeacon [and they call it a watch]

Apple Watch as iBeacon

The speculation was correct. Apple launched its own iBeacon. But it didn’t come in the form you might have been expecting. Instead, you’ll strap it to your wrist and in so doing, the power of beacons to help make sense of the world around us will have a very personal, tactile and physical connection – […]

Apple, Android and Beacons: Lessons from a Live Event | Guest Post

android beacon event app

Location based advertising has been a holy grail for retailers for a long time and until now there were no reliable and cost efficient solution to manage it. Beacon technology has a potential to solve most challenges of location based advertising. However, developers feedback based on real experience is still scarce. When we were asked […]

Adding iBeacon to Your Mobile Strategy | Guest Post

ibeacon-tulpenland

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

iBeacon and Education: Bringing Beacons to the Classroom

iBeacon in the Classroom

iBeacon and related technology has a role in the classroom. But while it’s great to have a cool technology for the classroom (acetates on overhead projectors were probably once considered the height of interactive teaching) it’s just a gadget if there isn’t well-considered andragogy or pedagogy. I’ve spent the better part of my career exploring […]

Apple Cracks Down on iBeacon for Android

ibeacon-for-android

Apple is cracking down on associations of Android devices with the iBeacon spec. The move may hint at a larger war to own variations of the standards by which our phones ‘hear’ Bluetooth LE (BLE) beacons. Vendors have started complying with guidelines set by Apple and have, as a result, been forced to ‘scrub’ their […]

iBeacon for Health: With BLE, a Nudge Will Do

boundary-1

Project Boundary wants to make you healthier. By placing beacons at key locations, it encourages you to make better choices based on proximity, using gamification to reward participants. A beacon at an elevator, for example, can send a message encouraging you to take the stairs instead. Do so and unlock the mountaineer achievement and get […]

iOS8: The iBeacon Revolution | Guest Post

Beacondo

Indoor maps, increased privacy and instant discoverability: Why iOS 8 Will Again Revolutionise Retail Apps by Ildiko Hudson, Beacondo As the iBeacon ecosystem flourishes and the technology gathers momentum beyond early adopters, its limitations have become clearer: accuracy is sometimes poor, users have concerns that stores are spying on them, and even with the smartest […]

Coke Is It – And Gets iBeacon

coke-ibeacon

Speaking at the Cannes Lions festival, the Coke VP of Global Connections had this to say about iBeacon technology: “The aim is by the end of 2020 for there to be 20 million pieces of equipment around the world that have an electric socket in them, and imagine what would happen if iBeacon technology would […]