WWDC 2016: iBeacon and Apple’s Last Chance

eddystone-chrome

Google is cleaning Apple’s clock in proximity. Their suite of software development tools leaves Apple in the dust – from tight integration of their Nearby API and their Eddystone beacon protocols, to the monumentally important physical web, Google is making sense of proximity. It didn’t need to be that way. Apple was first out of the gate […]

The Future of Beacon Technology | Guest Post

Google Eddystone

Guest Post by Jakub Krzych, CEO and Co-Founder of Estimote Jakub Krzych is CEO and Co-Founder of Estimote, Inc. In this (epic) guest post, he provides his thoughts and insights into the future of Web and mobile apps, the introduction of Google Eddystone and beacon support, and his vision for what it takes to bring digital […]

Kontakt to its Customers: You’re All Doomed

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Kontakt, one of the largest manufacturers of beacons, has a message for its customers: you’re all doomed. In what might rank as one of the more bizarre examples of corporate messaging, the company’s founder has taken to LinkedIn to pronounce that with the arrival of the Eddystone beacon protocol (and related services) by Google, proximity […]

Google Updates Terms of Service for the Physical Web

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Google has updated its Terms of Service for Chrome to clarify the use of the browser as part of the “Physical Web“. The update, which coincides with the release of beacon detection in Chrome browsers for iOS (with Android support expected in the coming days), clarifies that users won’t be sharing personally identifiable data from […]

Google Eddystone Jumps into the Browser on iOS

eddystone-chrome

Your browser will now connect to ‘cookies’ in the physical world – beacons, which can now broadcast a Web URL as part of Google’s new Eddystone protocol. And Google is planting its flag on iOS devices first. By launching beacon support within Chrome, Google is effectively bypassing the gatekeepers at Apple and providing support for […]

iBeacon and Why Apple Streaming Music Might Be Free

Apple Music

Apple can make its streaming music service free. And it’s because of iBeacon. The New York Times reports that industry analysts are predicting a tough climb for the company’s new streaming music service. Apple will need to shift from the pay-to-download model of iTunes toward the all-you-can-eat-buffet of streaming music. And in doing so, it will need to […]

Beacons Meet WiFi: Cisco Meraki Has Its Eye on Connected Spaces

WiFi iBeacon and Meraki

Bluetooth LE beacons have shifted beyond prototypes and pilots into large-scale distribution. But this shift has brought us bumping up against the downside to a beacon’s elegance and simplicity. Because if a beacon is a relatively simple (and dumb) device, how do you intelligently manage them at scale? One company thinks it has a solution. […]

Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

Facebook: A New Game for Beacons? | Guest Post

Facebook iBeacon

The adoption of iBeacon may have just been significantly changed by Facebook for their 745 million active mobile users, as reported on their January 28th SEC report. As regular readers of this blog know, applications are required for iBeacon support within iOS devices and their hugely adopted app now supports GPS, WiFi and Bluetooth beacons […]

Kontakt Cloud Beacon: Shipping Goodness

cloud-beacon

Kontakt.io is finally shipping its Cloud Beacon developer kits – and the little units pack a powerful punch. Their Cloud Beacon is one of a suite of emerging technologies that support large-scale beacon deployments. They help overcome issues with security, monitoring, management and quality assurance and bring proximity technology to an industrial-scale/enterprise-grade level which may […]