Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

Facebook: A New Game for Beacons? | Guest Post

Facebook iBeacon

The adoption of iBeacon may have just been significantly changed by Facebook for their 745 million active mobile users, as reported on their January 28th SEC report. As regular readers of this blog know, applications are required for iBeacon support within iOS devices and their hugely adopted app now supports GPS, WiFi and Bluetooth beacons […]

Kontakt Cloud Beacon: Shipping Goodness

cloud-beacon

Kontakt.io is finally shipping its Cloud Beacon developer kits – and the little units pack a powerful punch. Their Cloud Beacon is one of a suite of emerging technologies that support large-scale beacon deployments. They help overcome issues with security, monitoring, management and quality assurance and bring proximity technology to an industrial-scale/enterprise-grade level which may […]

Beacon Week San Francisco

Beacon Week San Francisco

Beacons are the ‘gateway drug to the Internet of Everything’. And as we’ve shifted from prototypes to large-scale deployments and start to see increasingly complex systems and devices for managing fleets of beacons, the number of use cases and businesses which will be built around the devices will only grow. This deck is for those […]

Be The Force: Beacons as Moral Agents

ibeacon-ethics

The story of technology swings from narratives of hope to a kind of collective despair and anxiety. We create myths out of people who walk around in faded jeans and hoodies and in the next breath have nightmares about robots taking over our factories, our homes, our cities, our collective conscience. We revere Steve Jobs or […]

Samsung Placedge SDK and Resources

Samsung Placedge

Samsung will launch its beacon platform to developers tomorrow. And while the headline is that they’ll be offering a way to let brands use a shared app/beacon registry to reach consumers and thus not even necessarily NEED their own app, they’re also releasing tools for developers. This move also suggests that the biggest competitor to […]

Beacons Make Brands Smarter (And Consumers Win)

ibeacon-tracking

Beacons make brands powerful. But the power comes at a price: because unlike passive detection technologies, beacons emit a signal. And that signal is both a godsend for brands and the source of their greatest terror: that a consumer will delete their app, that they’ll cross the line from contextual to creepy. Beacons can make […]

Adding iBeacon to Your Mobile Strategy | Guest Post

ibeacon-tulpenland

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

iBeacon Alternative: Arduino Beacons and Evothings HTML Studio

Arduino Beacon BLE

Want to create your own beacon? Grab an Arduino and check out the Evothings road map to make it happen. The company demonstrates how to use their Evothings Studio to deliver interactions based on HTML and Javascript to to the end user, whether for iOS or Android. Using a relaxation/exercise example, the company notes that […]