iBeacon: Is Bluetooth On? And Other Insights from Empatika

Empatika and iBeacon

What are the biggest challenges in designing experiences around Bluetooth LE beacons? Can we even count on consumers to have Bluetooth on? And can iBeacon technology do more than just deliver coupons? For the developers at Moscow’s Empatika the answers to these questions haven’t always come easy but they’ve come through winning strategies for user […]

Hacking iBeacon

Image Courtesy of BeMyApp

The simplicity of iBeacon hides a deeper challenge: thinking about mobile application development in a way that relates a user experience to the physical world. They’ve discovered, I’m sure, that the simplicity of Bluetooth LE hides confounding challenges, about which we’ve written previously.  A beacon doesn’t seem to do much, after all, other than advertise […]

Lights Out: Philips LED Beacons Are Cool, But They’re No iBeacon

Philips-Connected-retail-lighting-system-and-ibeacon

Philips is testing a beacon solution in Düsseldorf that uses LED lights to help shoppers find their way through the store. The system acts much the same as a Bluetooth LE powered beacon (or iBeacon – Apple’s version of the same thing). While the company has made clear that it’s only demonstrating the technology and […]

iBeacon Development: 5 UX and Design Challenges

ibeacon-problems

It seems simple enough: put a beacon on the wall, call a few classes inside your iOS app, release it to your users and watch with joy as they receive a helpful welcome message when they walk in the front door. But iBeacon development isn’t that simple and it’s challenging designers, coders and business development […]

iBeacon and Bluetooth LE: Markers for the Digital Age

ibeacon-wayfinding

Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]

iBeacon Hackathon: San Francisco Edition

ibeacon-hackathon

Join us for an iBeacon hackathon in San Francisco on February 28 – March 2nd. The event is sponsored by our friends at BeMyApp, a company that specializes in developer-driven events and has a reputation for bringing creativity together with code in order to push the boundaries of what’s possible with emerging technologies. I’m really […]

iBeacon Auto: Your Car is a Beacon

Image Via: Automatic

Automatic Link has added Bluetooth LE functionality in the latest update to its ‘smart driving assistant’ and while it might be mostly a novelty at first it hints at a future in which beacons aren’t just confined to the walls of your local mall. By embedding a Bluetooth LE beacon in the Automatic Link device, […]

From Disney to Tulips: iBeacon and the Future of Attractions

ibeacon-attractions

With tens of millions of dollars of investment and the Disney Empire behind it, the MagicBand has redefined how a place-based experience can be…well, magical: It’s a unique system that uses a sensor laden wristband to enhance the entire spectrum of their Disney experience from trip planning, ticketing and access to payment and photo management. […]

Be The Beacon: Opinions Wanted!

ibeacon-blog

Want to Write an Article for BEEKn? Your Opinion and Insight Counts. Do you have an insight into the world of iBeacon technology that you’d like to share? Something that drives you crazy? (Apple iOS beacon ‘ranging’ being one of my favorite examples!) Or something that you’re passionate about? Or maybe you have a product […]

What’s After Nest? Blue Maestro Sets the Bar for Bluetooth LE Devices

tempo-thermometer

We’ve seen the future of Bluetooth LE. And it’s taking your temperature. While Nest is getting the press this week over its acquisition by Google for a cool $3.2 billion, it’s a plucky upstart from the UK that has us excited about how connected devices won’t just slip into the fabric of our lives – […]