Built with Estimote: inbeacons Launches Content Management System

inbeacons wants to give brands, retailers, tourist hot spots and other venues an easy way to deliver content based on Estimote beacons. While the company might just be headed for direct competition with Estimote itself, I was curious to learn more about their approach and recently interviewed Stefano Martino to find out what he’s learned […]

iBeacon Hackathon: What Would You Create?

Giving yet another reason to jump on a plane to Europe, Glimworm is holding a Bluetooth LE hackathon in Amsterdam with some interesting challenges for local developers. But why do we have to be left on the sidelines for the party? Jump into the comments below and toss your own ideas into the mix or […]

Who’s Winning the War for Beacons? Bluetooth LE Statistics

EarthPing is  a Research Project Setting Out to Collect Bluetooth LE Data How many iBeacon devices are there in your local mall? How many connected products use Bluetooth LE? One developer wants us to all help find out and to contribute to a global effort to gather stats. BlueScan is an Android app that lets you […]

iBeacon Resources: 3 of This Week’s “Must Reads”

We’re inspired everyday by the work of the becosystem – the loose coalition of companies, individuals and hardware manufacturers who are pushing the boundaries of Bluetooth LE and iBeacon technology. It can, frankly, be kind of hard to keep up. With the New Year barely a few days old we’ve already chatted with a dozen […]

iBeacon World-Changers: Washington Post Gets Beacons

iBeacon and Bluetooth LE are door-openers to “groundbreaking services that could enhance the average person’s life” according to the Washington Post. The well-researched article included interviews with some of the luminaries of the becosystem. Mark Wallace of Radius Networks highlighted Bluetooth LE beacons as “the next big technology” and pointed to the CES Scavenger Hunt that’s happening this week at the […]

Can Your Estimote Be Hacked? Yes It Can (For Now)

Your Beacons Can Be Hijacked (If You Don’t Do It Right) Estimote beacons can be ‘hacked’ and coders with malicious intent could change the advertising packet data in the devices. If the devices were being deployed on a large scale the exploit would mean that the beacon you put up in your store could, in […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]

5 UX Predictions for a World of iBeacons in 2014

User Experiences with Bluetooth LE Beacons Don’t End at Coupons Bluetooth LE powered devices will inspire a new generation of smart apps that slip you coupons as you shop, point out sales on shoes at Macy’s, or book you appointments at the Genius Bar. But the kinds of experiences we’ll have that are facilitated by […]

iBeacons with Content Management: Inside Kontakt

Kontakt Is The White Label of Bluetooth LE Beacons The Bluetooth LE beacons by Kontakt have become our go-to war horse: solid, dependable devices that are billed as the ‘white label solution’ for iBeacons. One of the amazing things about beacons is how many non-developers want to get their hands on the little devices and […]

Bluetooth LE: The Sign of a Paradigm Change for Computing

Each decade seems to bring its paradigm-shifting technology. And while Bluetooth LE is helping to make our devices smarter and more responsive to the physical world, they’re also the sign of a shift to task-specific, low-cost computers. The 80’s brought us the microprocessor, personified by the proliferation of the familiar beige box we know as […]