Beacons Make Brands Smarter (And Consumers Win)

ibeacon-tracking

Beacons make brands powerful. But the power comes at a price: because unlike passive detection technologies, beacons emit a signal. And that signal is both a godsend for brands and the source of their greatest terror: that a consumer will delete their app, that they’ll cross the line from contextual to creepy. Beacons can make […]

Apple, Android and Beacons: Lessons from a Live Event | Guest Post

android beacon event app

Location based advertising has been a holy grail for retailers for a long time and until now there were no reliable and cost efficient solution to manage it. Beacon technology has a potential to solve most challenges of location based advertising. However, developers feedback based on real experience is still scarce. When we were asked […]

iOS8: The iBeacon Revolution | Guest Post

Beacondo

Indoor maps, increased privacy and instant discoverability: Why iOS 8 Will Again Revolutionise Retail Apps by Ildiko Hudson, Beacondo As the iBeacon ecosystem flourishes and the technology gathers momentum beyond early adopters, its limitations have become clearer: accuracy is sometimes poor, users have concerns that stores are spying on them, and even with the smartest […]

Coke Is It – And Gets iBeacon

coke-ibeacon

Speaking at the Cannes Lions festival, the Coke VP of Global Connections had this to say about iBeacon technology: “The aim is by the end of 2020 for there to be 20 million pieces of equipment around the world that have an electric socket in them, and imagine what would happen if iBeacon technology would […]

iBeacon Feels the Squeeze: Adapt (or Die?)

ios8-ibeacon-challenges

iOS8 is a monumental move towards devices that are more connected, more aware, and increasingly powered by iBeacon and Bluetooth LE technology. And yet in spite Apple shifting the emphasis from the screen to the world around the screen, iBeacon device makers are about to feel the squeeze. Google is expected to follow suit with […]

iOS8 : Bigger Than iBeacon

ibeacon-ios8

Apple gave us iBeacon with the launch of iOS7. It opened up a wave of innovation around proximity-based experiences that was showing no signs of slowing down. But iOS8 is orders of magnitude more significant. At its World Wide Developer Conference Apple didn’t just tweak a few iBeacon settings or add a few new classes […]

iBeacon and WWDC: The Secret Star and 3 Things to Watch

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Bluetooth LE and iBeacon may be the secret star of the annual World Wide Developers Conference (WWDC), with BLE powering features that include a new Healthbook suite of applications and software development tools and protocols for a connected home. The headlines are promising: your iPhone and iPad are about to get a lot more connected. […]

iBeacon UX and Design: 3 Ways Beacons Will Reconstruct Reality

ibeacon-design

Reality is messy. That’s the secret challenge of iBeacon and Bluetooth LE proximity devices. Think about it: we live in an online world where design has gone “flat”, where iOS7 took away all the felt and leather and extrusions so that the interface gave “deference” to content and where Google marches on with an improved […]

The Future of iBeacon: Trends for the Year Ahead | Guest Post

Future of iBeacon

Where will iBeacon go next? What’s the future of proximity technology? We’ve moved far more rapidly than I think even Apple could have expected – shifting from pilots to large scale deployments across multiple industries in a compressed time period. Stefan Wolpers, who’s a stand-out thinker on the technology (and published a compelling overview of […]