iBeacon Rule Britannia

iBeacon UK

If you want to get a sense of the future of iBeacons and the Internet of Things you can’t go wrong if you start in the UK. With a vibrant start-up scene, a truly mobile-first culture, and large companies that are innovating like scrappy upstarts the country will continue to be one of the world’s […]

iBeacon and Events: Lessons from SXSW

The Bridge Between Beacons and Experience

Guest Column by Brian Duggan Much has been written lately about iBeacon technology and how it will revolutionize retail. Now the attention seems to be shifting to its impact on larger public spaces and the events that take place in them. While Apple itself has been the poster child for initial retail applications, the work MLB is doing in the event […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

ibeacon-dilemma

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]

iBeacon Myth Busting

There are two ‘myths’ about Bluetooth LE beacons that keep coming back. Whether it’s in the media or with a client they’re misconceptions about how beacons work. But while we like to be clear about the facts I’m not sure that either myth really matters. Today, two articles try to puncture common misconceptions about iBeacon/Bluetooth […]

Urban Airship Gets Beacons

Urban Airship Gets iBeacon | Image Via CNET

Urban Airship launched support for Bluetooth LE beacons yesterday along with other enhancements to its relationship management platform. As perhaps the leading provider of push messaging and associated technologies, Urban Airship is positioning beacon support as a natural extension of reaching consumers at the right place and time. While the news may have been drowned […]

iBeacon and Cause Marketing

ibeacon-cause-marketing

Brands and retailers will quickly look beyond the coupon or reward points as they begin to understand the possibilities of Bluetooth LE powered beacons. We’ve previously proposed five approaches, and among them was the idea of linking beacons to cause marketing or cause-related events: Cause marketing continues to be a high-growth area for brands, in […]

iBeacon and Bluetooth LE: Markers for the Digital Age

ibeacon-wayfinding

Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]

Toshiba Launches Bluetooth LE “Smart Signs”

ibeacon-signage

Toshiba showed off some new technology at the recent SC Business Fair in Yokohama, Japan that uses Bluetooth LE beacons to create a personalized billboard for passing shoppers. According to Tech-On! the signs turn a customer’s smart phone into a kind of remote control for what appears on the displays, and juggles multiple users by […]

iBeacon Examples: Game On

beacon-curation

There’s a lot going on in the world of Bluetooth LE technology – or iBeacon, if you buy into the way Apple has managed to blanket the term for an entire industry. This weekend the Superbowl will be supplemented in the New York area with personalized advertising alerts for visitors to Times Square and MetLife […]

Showrooming the iBeacon Way

ibeacon-showrooming

Retailers struggle with showrooming: the use of mobile devices by consumers to quickly compare the price of a product in a store with its price online. iBeacon technology seems to hold the promise of an end this trend. But while that might be a short-term benefit, iBeacon also represents a more profound challenge to retailers: […]