From Disney to Tulips: iBeacon and the Future of Attractions

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With tens of millions of dollars of investment and the Disney Empire behind it, the MagicBand has redefined how a place-based experience can be…well, magical: It’s a unique system that uses a sensor laden wristband to enhance the entire spectrum of their Disney experience from trip planning, ticketing and access to payment and photo management. […]

Growth Hacking Retail with iBeacon

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Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, sales, design and technology need to […]

Coke is It: iBeacon at the World Cup and in Global Mobile Efforts

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Coke is heavily leaning towards an iBeacon experience at the 2014 World Cup in Brazil this summer calling the technology a potentially “major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor”. If you needed any greater validation that iBeacons have a place in […]

iBeacon Resources: 3 of This Week’s “Must Reads”

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We’re inspired everyday by the work of the becosystem – the loose coalition of companies, individuals and hardware manufacturers who are pushing the boundaries of Bluetooth LE and iBeacon technology. It can, frankly, be kind of hard to keep up. With the New Year barely a few days old we’ve already chatted with a dozen […]

iBeacon World-Changers: Washington Post Gets Beacons

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iBeacon and Bluetooth LE are door-openers to “groundbreaking services that could enhance the average person’s life” according to the Washington Post. The well-researched article included interviews with some of the luminaries of the becosystem. Mark Wallace of Radius Networks highlighted Bluetooth LE beacons as “the next big technology” and pointed to the CES Scavenger Hunt that’s happening this week at the […]

What’s Next for Estimote: 5 Things to Watch With Its Next Launch

Estimote founders and their awesome post tags.

Estimote will launch an update in 2 weeks, right around the time the National Retail Federation is meeting in New York (a natural home for the company, who claims a clear focus on retail). The update will include a firmware update that addresses security concerns and the ability to manage UUIDs and connectivity and pairing. […]

Can Your Estimote Be Hacked? Yes It Can (For Now)

Hack Your Estimote? Image from MakeZine

Your Beacons Can Be Hijacked (If You Don’t Do It Right) Estimote beacons can be ‘hacked’ and coders with malicious intent could change the advertising packet data in the devices. If the devices were being deployed on a large scale the exploit would mean that the beacon you put up in your store could, in […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Brands Coming Soon to a Beacon Near You

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]

iBeacon Hits The Mall (And Why Shoppers Won’t Worry About Being Tracked)

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Bluetooth LE: Retail is the Top Story Retail was the top story for Bluetooth LE beacons in 2013. Which frankly isn’t saying very much: it’s hard to remember that iBeacon technology is only a few months old. When Apple unlocked Bluetooth LE capabilities in its phones and devices with the launch of iOS7 you’d expect […]

Estimote’s Explosive Growth: 10,000 iBeacon Developers

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Global Success Points to a Year of Bluetooth LE Estimote has over 10,000 developers worldwide working with its Bluetooth LE-capable beacons. For a technology that’s barely a few months old, the number represents a stunning level of traction. The news comes by way of Steve Cheney who recently joined Estimote as head of business operations […]