Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Stick'N Find Imagined as a Pinterest Pin

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]

Bluetooth LE Beacons for Retail: Shopkick Pilots with Macy’s

ShopKick Beacons

Apple was one of the first big brands to announce it, Frank & Oak quietly told us their plans, while Radius and Sonic Notify were perhaps the true ‘firsts’. But Macy’s is fast out of the gate through its partnership with ShopKick to support Bluetooth LE ‘beacons’ as part of the in-store shopping experience. (The […]

Apple and Bluetooth Beacons: The Future Has Landed

The Mothership Has Arrived

Apple will deploy iBeacons in its stores, using the Bluetooth low-energy devices to activate content on your phone. But the deployment isn’t just a case of Apple eating its own, um, apple sauce – it might also be the launch pad for Apple to take over the retail world outside its shiny glass and marble […]

GeLo Bluetooth Beacons and CMS: An Inside Look

GeLo aims to make more than just solid, dependable, all-weather, indoor/outdoor (“and yes they’ll survive the Canadian winter”) Bluetooth beacons. They’re looking to build an integrated platform including hardware, SDKs for mobile app developers and a Content Management System. We got our hands on some GeLo beacons a few days ago and we’ve been impressed […]

Apple iBeacon Trademark Shows Future of Mobile Payments

Patent Image Via Patently Apple

The trademark application for iBeacon by Apple won’t help clarify what we’re supposed to call, well, ‘beacons’, but it does hint at how their deployment of Bluetooth LE technology could underpin mobile payments, e-wallets, loyalty programs and (yes) trade shows. In their trademark application, the filing under International Class 036 specifically covers “Financial services; bill […]

iBeacons, Mobile Marketing and the Meaning of Place

Mobile Ad Spend

Geotargeted display advertising will quadruple in the coming years and is driving click-through rates for mobile marketing. But does an era of iBeacons mean we need a new definition of ‘place’? A new report by eMarketer pinpoints location data as a key driver to mobile display performance: As mobile budgets swell, brands are eager to […]

The Future of iBeacons: 5 Companies to Watch

iBeacons: The future is coming but from where?

If you want to see the future of iBeacons, don’t just look to retailers for the answer. Apple’s launch of iBeacons finally gives us a wireless tech that works across platforms and addresses the limitations of NFC and GPS. But the early focus seems to be on retail, with Business Week proclaiming that iBeacon is […]

iBeacons, Brands and the Internet of Things: Weekly Spotlight

Give me the mad men of IoT

This week, it isn’t when brands will feel the impact of iBeacons and the Internet of Things, it’s with what. Less Intrusive, More Intimate At GigaOm, interrupting consumers as they walk around a world of connected everything might be the easy money, but it’s smart content that will be the winner: “There are two options […]

The Future of iBeacons: A Code of Conduct (for the NSA?)

Schumer and Albrecht Have a Lot To Say About Your Beacons

Senator Charles Schumer unveiled a voluntary code of conduct today that proposes making sure that customers know when they’re in a retail store and being tracked through their phones. Meanwhile, moves in Europe that were in part a response to revelations about the NSA may have a significant impact on how marketers plan global campaigns […]

iBeacons for Brands: Moving Beyond Loyalty

Consumers value the mobile experience over loyalty programs, according to a new report by the Acquity Group. The study, which surveyed more than 1,500 smartphone owners, discovered that loyalty programs were ranked as the lowest priority for in-store shoppers. The report points to content as king when it comes to in-store experiences, amongst other highlights: […]