iBeacon and IoT Brand Briefing: Your Monday Quick Read

Here’s a weekly snapshot for brands on news and opinion related to iBeacons, proximity marketing and the Internet of Things. Naw, it’s not all inclusive – we’re just trying to get the juices going on a Monday morning. For an end-of-week wrap-up, join our mailing list for ‘BEEKn unplugged’. Billions and Billions The Internet of […]

iBeacon: Apple’s Secret Retail Weapon

Steve Job's Dream: The Entire World Is An Apple Device

With all eyes on Angela Ahrendts, Apple’s new chief of retail (for both offline and online channels), Bloomberg Business Week thinks that iBeacon technology won’t be far from her mind when she assumes the new role in Cupertino. According to Business Week, iBeacons are retail’s new secret weapon. But they wonder why it also seems […]

iBeacons: Why Form Factors Matter

Estimote beacons: it's turtles all the way down

It’s a brave new world of beacons, a place in which the world will be talking to your phone rather than the other way around. And as you get used to the idea that a lamp post or a store shelf or the equipment at the local gym is sending silent pings to your mobile […]

Estimote Inks Deal with aisle411

Estimote beacons for retail

In a deal that will help to accelerate Estimote‘s place in the emerging ‘beacon’ market, aisle411 announced that they will partner with the company to turbo-charge their in-mall mapping platform. The press release gushes that: “The technology offerings from aisle411 and Estimote together fully-digitize retail shopping environments, combining aisle411’s mobile indoor maps and searchable inventory […]