Showrooming the iBeacon Way

ibeacon-showrooming

Retailers struggle with showrooming: the use of mobile devices by consumers to quickly compare the price of a product in a store with its price online. iBeacon technology seems to hold the promise of an end this trend. But while that might be a short-term benefit, iBeacon also represents a more profound challenge to retailers: […]

Growth Hacking Retail with iBeacon

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Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, sales, design and technology need to […]

Coke is It: iBeacon at the World Cup and in Global Mobile Efforts

coke-ibeacon

Coke is heavily leaning towards an iBeacon experience at the 2014 World Cup in Brazil this summer calling the technology a potentially “major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor”. If you needed any greater validation that iBeacons have a place in […]

iBeacon World-Changers: Washington Post Gets Beacons

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iBeacon and Bluetooth LE are door-openers to “groundbreaking services that could enhance the average person’s life” according to the Washington Post. The well-researched article included interviews with some of the luminaries of the becosystem. Mark Wallace of Radius Networks highlighted Bluetooth LE beacons as “the next big technology” and pointed to the CES Scavenger Hunt that’s happening this week at the […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Brands Coming Soon to a Beacon Near You

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]

iBeacon Hits The Mall (And Why Shoppers Won’t Worry About Being Tracked)

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Bluetooth LE: Retail is the Top Story Retail was the top story for Bluetooth LE beacons in 2013. Which frankly isn’t saying very much: it’s hard to remember that iBeacon technology is only a few months old. When Apple unlocked Bluetooth LE capabilities in its phones and devices with the launch of iOS7 you’d expect […]

iBeacon Privacy: A Standard Approach to Consumer Acceptance?

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Privacy concerns by consumers are a natural response to the knowledge that ‘beacons’ planted in your local retailer can make your shopping experience more personal and useful. Because if the beacons aren’t spying on you, how else are they figuring out what kind of content to deliver to your phone? Bluetooth LE Doesn’t Track The […]

Is Apple Tracking Shoppers? No: The Power is In Their Hands

With Apple’s launch of Bluetooth LE powered beacons in its US stores over the weekend we have a major national rollout that demonstrates the value of proximity-based shopping experiences. There have been sputters with its rollout. Multiple welcome notifications and content that doesn’t actually ‘match’ the consumer’s location in the store can give the mistaken […]

Apple iBeacon Is Broken – Even for Apple

Apple Eats Its Own Applesauce and Discovers the Problems with iBeacon

Even Apple isn’t immune to flaws in its iBeacon technology – and while its deployment in Apple stores is a great demo of the technology, it seems that even Apple still needs to work out kinks in how you design beacon-based experiences. We’ve documented these issues previously and point to our post about the kinds of […]

iBeacon and Bluetooth LE: An Introduction

An Introduction to iBeacon Technology: Presentation | December 2013

Bluetooth beacons are a big deal. Whether you hear the term iBeacon or Bluetooth LE, the standard that will underpin a new generation of devices is turning the physical world into the new digital channel. I’d argue that for the first time we see a true merging of the physical and digital: there is no […]