iBeacon and Why Apple Streaming Music Might Be Free

Apple Music

Apple can make its streaming music service free. And it’s because of iBeacon. The New York Times reports that industry analysts are predicting a tough climb for the company’s new streaming music service. Apple will need to shift from the pay-to-download model of iTunes toward the all-you-can-eat-buffet of streaming music. And in doing so, it will need to […]

Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

iOS8 : Bigger Than iBeacon

ibeacon-ios8

Apple gave us iBeacon with the launch of iOS7. It opened up a wave of innovation around proximity-based experiences that was showing no signs of slowing down. But iOS8 is orders of magnitude more significant. At its World Wide Developer Conference Apple didn’t just tweak a few iBeacon settings or add a few new classes […]

iBeacon Resources: 3 of This Week’s “Must Reads”

ibeacon-retail-white-paper-2

We’re inspired everyday by the work of the becosystem – the loose coalition of companies, individuals and hardware manufacturers who are pushing the boundaries of Bluetooth LE and iBeacon technology. It can, frankly, be kind of hard to keep up. With the New Year barely a few days old we’ve already chatted with a dozen […]

iBeacon Privacy: A Standard Approach to Consumer Acceptance?

ibeacon-privacy

Privacy concerns by consumers are a natural response to the knowledge that ‘beacons’ planted in your local retailer can make your shopping experience more personal and useful. Because if the beacons aren’t spying on you, how else are they figuring out what kind of content to deliver to your phone? Bluetooth LE Doesn’t Track The […]

Apple iBeacon Is Broken – Even for Apple

Apple Eats Its Own Applesauce and Discovers the Problems with iBeacon

Even Apple isn’t immune to flaws in its iBeacon technology – and while its deployment in Apple stores is a great demo of the technology, it seems that even Apple still needs to work out kinks in how you design beacon-based experiences. We’ve documented these issues previously and point to our post about the kinds of […]

Apple iBeacon: Launching an Era

ibeacon-apple-app

And we’re off. Today, Apple launched its iBeacon technology at all of its US stores and with it has created the equivalent of a giant nationwide product demo for Bluetooth LE technology. Moving beyond, say, what Macy’s is doing with pushing specials and offers to customers as they shop, Apple has integrated iBeacon technology into […]

iBeacon Cash: Apple Gets Closer to Being a Bank

Apple continues to edge closer to turning your phone into a wallet and both a patent filing and job announcement demonstrate how its iBeacon technology is a key piece in the mobile payment puzzle. As I’ve written before, Apple has all the components you’d need to turn mobile devices into payment machines: credit cards on […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Stick'N Find Imagined as a Pinterest Pin

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]

Bluetooth Beacons: Digital Wallet from Proxima

iBeacon Wallet

Bluetooth LE beacons are bringing in a new age of contactless payments. And an Australian company is already out of the gate. Bluetooth LE technology is an NFC killer. The beacons that Apple is putting into its stores aren’t just a way to deliver you product videos or let you make appointments at the Genius […]