Apple and Bluetooth Beacons: The Future Has Landed

Apple will deploy iBeacons in its stores, using the Bluetooth low-energy devices to activate content on your phone. But the deployment isn’t just a case of Apple eating its own, um, apple sauce – it might also be the launch pad for Apple to take over the retail world outside its shiny glass and marble […]

Apple iBeacon Trademark Shows Future of Mobile Payments

The trademark application for iBeacon by Apple won’t help clarify what we’re supposed to call, well, ‘beacons’, but it does hint at how their deployment of Bluetooth LE technology could underpin mobile payments, e-wallets, loyalty programs and (yes) trade shows. In their trademark application, the filing under International Class 036 specifically covers “Financial services; bill […]

iBeacon: Apple’s Secret Retail Weapon

With all eyes on Angela Ahrendts, Apple’s new chief of retail (for both offline and online channels), Bloomberg Business Week thinks that iBeacon technology won’t be far from her mind when she assumes the new role in Cupertino. According to Business Week, iBeacons are retail’s new secret weapon. But they wonder why it also seems […]

Disappearing Payments On the Internet of Things

On the Internet of Things the world is the Web. Sensors do their sensing, objects talk to you (or your phone, or your glasses) and to each other. But if a can of soup can (theoretically) know you’re buying it, then why do mobile payments feel like they’re stuck with a ‘last mile’ problem not […]