iBeacon and Brands: 5 Approaches to Engaging Customers

Brands Coming Soon to a Beacon Near You

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]

iBeacon Privacy: A Standard Approach to Consumer Acceptance?

ibeacon-privacy

Privacy concerns by consumers are a natural response to the knowledge that ‘beacons’ planted in your local retailer can make your shopping experience more personal and useful. Because if the beacons aren’t spying on you, how else are they figuring out what kind of content to deliver to your phone? Bluetooth LE Doesn’t Track The […]

Is Apple Tracking Shoppers? No: The Power is In Their Hands

With Apple’s launch of Bluetooth LE powered beacons in its US stores over the weekend we have a major national rollout that demonstrates the value of proximity-based shopping experiences. There have been sputters with its rollout. Multiple welcome notifications and content that doesn’t actually ‘match’ the consumer’s location in the store can give the mistaken […]

Apple iBeacon Is Broken – Even for Apple

Apple Eats Its Own Applesauce and Discovers the Problems with iBeacon

Even Apple isn’t immune to flaws in its iBeacon technology – and while its deployment in Apple stores is a great demo of the technology, it seems that even Apple still needs to work out kinks in how you design beacon-based experiences. We’ve documented these issues previously and point to our post about the kinds of […]

Apple iBeacon: Launching an Era

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And we’re off. Today, Apple launched its iBeacon technology at all of its US stores and with it has created the equivalent of a giant nationwide product demo for Bluetooth LE technology. Moving beyond, say, what Macy’s is doing with pushing specials and offers to customers as they shop, Apple has integrated iBeacon technology into […]

iBeacon Cash: Apple Gets Closer to Being a Bank

Apple continues to edge closer to turning your phone into a wallet and both a patent filing and job announcement demonstrate how its iBeacon technology is a key piece in the mobile payment puzzle. As I’ve written before, Apple has all the components you’d need to turn mobile devices into payment machines: credit cards on […]

iBeacon and Bluetooth LE: An Introduction

An Introduction to iBeacon Technology: Presentation | December 2013

Bluetooth beacons are a big deal. Whether you hear the term iBeacon or Bluetooth LE, the standard that will underpin a new generation of devices is turning the physical world into the new digital channel. I’d argue that for the first time we see a true merging of the physical and digital: there is no […]

Bluetooth LE: In a World of Connected Devices, My Home Is The World

home

The Internet of Things isn’t new. For a while now we’ve had tags in clothing and sensors that can detect the flow in a distant pipeline or traffic jams around the corner. But looking towards a consumer-facing IoT, the extent of our dreaming was a fridge that would detect whether we needed to buy milk […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Stick'N Find Imagined as a Pinterest Pin

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]