Bluetooth LE Beacons for Retail: Shopkick Pilots with Macy’s

ShopKick Beacons

Apple was one of the first big brands to announce it, Frank & Oak quietly told us their plans, while Radius and Sonic Notify were perhaps the true ‘firsts’. But Macy’s is fast out of the gate through its partnership with ShopKick to support Bluetooth LE ‘beacons’ as part of the in-store shopping experience. (The […]

Bluetooth Beacons: Digital Wallet from Proxima

iBeacon Wallet

Bluetooth LE beacons are bringing in a new age of contactless payments. And an Australian company is already out of the gate. Bluetooth LE technology is an NFC killer. The beacons that Apple is putting into its stores aren’t just a way to deliver you product videos or let you make appointments at the Genius […]

Apple iBeacon Trademark Shows Future of Mobile Payments

Patent Image Via Patently Apple

The trademark application for iBeacon by Apple won’t help clarify what we’re supposed to call, well, ‘beacons’, but it does hint at how their deployment of Bluetooth LE technology could underpin mobile payments, e-wallets, loyalty programs and (yes) trade shows. In their trademark application, the filing under International Class 036 specifically covers “Financial services; bill […]

Kids, iBeacons and the Internet of Things

children-device-use

It isn’t just shoppers or visitors to museums who will benefit from iBeacon technology: kids are an obvious next frontier for content that’s enabled by a world of connected devices. The latest report by Common Sense Media outlines the stunning growth in access to smart devices amongst kids. Compared to 2011, five times as many […]

iBeacons, Mobile Marketing and the Meaning of Place

Mobile Ad Spend

Geotargeted display advertising will quadruple in the coming years and is driving click-through rates for mobile marketing. But does an era of iBeacons mean we need a new definition of ‘place’? A new report by eMarketer pinpoints location data as a key driver to mobile display performance: As mobile budgets swell, brands are eager to […]

Using iBeacons to Disable Apps and Phone Features

iBeacon Endpoint Protector MDM

Sometimes it isn’t what an iBeacon will let your phone DO, it’s what it will PREVENT your phone from doing. In a use case I’d never frankly thought about, Endpoint Protector proposes a promising line of thinking: having iBeacons trigger phones to disable features or lock off usage of certain apps. For the corporate-minded security […]