iBeacon and Why Apple Streaming Music Might Be Free

Apple Music

Apple can make its streaming music service free. And it’s because of iBeacon. The New York Times reports that industry analysts are predicting a tough climb for the company’s new streaming music service. Apple will need to shift from the pay-to-download model of iTunes toward the all-you-can-eat-buffet of streaming music. And in doing so, it will need to […]

Apple iBeacons: 5 Common Myths

Its been called an NFC killer. Or Apple’s secret retail weapon. But myths have been launched along with the Apple’s iBeacon API, with Apple not exactly pounding the pavements to explain itself. At its simplest level, Bluetooth LE is a wireless low-energy protocol for data transmission. It was designed to be simple and to be […]

iBeacons: Why Form Factors Matter

Estimote beacons: it's turtles all the way down

It’s a brave new world of beacons, a place in which the world will be talking to your phone rather than the other way around. And as you get used to the idea that a lamp post or a store shelf or the equipment at the local gym is sending silent pings to your mobile […]

Disappearing Payments On the Internet of Things

UberReciept

On the Internet of Things the world is the Web. Sensors do their sensing, objects talk to you (or your phone, or your glasses) and to each other. But if a can of soup can (theoretically) know you’re buying it, then why do mobile payments feel like they’re stuck with a ‘last mile’ problem not […]