Google Loves Apple (In a World of Beacons)

google-eddystone

  The launch of Eddystone by Google has, at long last, addressed a challenge in creating proximity experiences with beacons. Namely, that the software tools for beacon detection and interaction were less robust for Android development than for Apple devices. The media narrative, as always, paints the move by Google as a showdown between Eddystone […]

Be The Force: Beacons as Moral Agents

ibeacon-ethics

The story of technology swings from narratives of hope to a kind of collective despair and anxiety. We create myths out of people who walk around in faded jeans and hoodies and in the next breath have nightmares about robots taking over our factories, our homes, our cities, our collective conscience. We revere Steve Jobs or […]

iBeacon Feels the Squeeze: Adapt (or Die?)

ios8-ibeacon-challenges

iOS8 is a monumental move towards devices that are more connected, more aware, and increasingly powered by iBeacon and Bluetooth LE technology. And yet in spite Apple shifting the emphasis from the screen to the world around the screen, iBeacon device makers are about to feel the squeeze. Google is expected to follow suit with […]

iOS8 : Bigger Than iBeacon

ibeacon-ios8

Apple gave us iBeacon with the launch of iOS7. It opened up a wave of innovation around proximity-based experiences that was showing no signs of slowing down. But iOS8 is orders of magnitude more significant. At its World Wide Developer Conference Apple didn’t just tweak a few iBeacon settings or add a few new classes […]

iBeacon and WWDC: The Secret Star and 3 Things to Watch

ibeacon-wwdc-2014

Bluetooth LE and iBeacon may be the secret star of the annual World Wide Developers Conference (WWDC), with BLE powering features that include a new Healthbook suite of applications and software development tools and protocols for a connected home. The headlines are promising: your iPhone and iPad are about to get a lot more connected. […]

iBeacon Myth Busting

There are two ‘myths’ about Bluetooth LE beacons that keep coming back. Whether it’s in the media or with a client they’re misconceptions about how beacons work. But while we like to be clear about the facts I’m not sure that either myth really matters. Today, two articles try to puncture common misconceptions about iBeacon/Bluetooth […]

Be The Beacon: Opinions Wanted!

ibeacon-blog

Want to Write an Article for BEEKn? Your Opinion and Insight Counts. Do you have an insight into the world of iBeacon technology that you’d like to share? Something that drives you crazy? (Apple iOS beacon ‘ranging’ being one of my favorite examples!) Or something that you’re passionate about? Or maybe you have a product […]

5 UX Predictions for a World of iBeacons in 2014

clear-iphone

User Experiences with Bluetooth LE Beacons Don’t End at Coupons Bluetooth LE powered devices will inspire a new generation of smart apps that slip you coupons as you shop, point out sales on shoes at Macy’s, or book you appointments at the Genius Bar. But the kinds of experiences we’ll have that are facilitated by […]

Bluetooth LE: The Sign of a Paradigm Change for Computing

iBeacon and Ubicomp

Each decade seems to bring its paradigm-shifting technology. And while Bluetooth LE is helping to make our devices smarter and more responsive to the physical world, they’re also the sign of a shift to task-specific, low-cost computers. The 80’s brought us the microprocessor, personified by the proliferation of the familiar beige box we know as […]