iBeacon Myth Busting

There are two ‘myths’ about Bluetooth LE beacons that keep coming back. Whether it’s in the media or with a client they’re misconceptions about how beacons work. But while we like to be clear about the facts I’m not sure that either myth really matters. Today, two articles try to puncture common misconceptions about iBeacon/Bluetooth […]

The Future of iBeacons: A Code of Conduct (for the NSA?)

Senator Charles Schumer unveiled a voluntary code of conduct today that proposes making sure that customers know when they’re in a retail store and being tracked through their phones. Meanwhile, moves in Europe that were in part a response to revelations about the NSA may have a significant impact on how marketers plan global campaigns […]

A Bill of Rights for the Internet of Things

Law might be enough. Standards might be fine. But we can arrive at a shared language of intent if we take some time to think about a Bill of Rights for the Internet of Things. Now, there’s no distinct bill of rights for the Web. Instead, we have a loose coalition of laws and regulations, […]