Beacons, Apps and Data Ownership

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Bob! Get in the sled! Guest Post: Thomas Walle, CEO and Co-Founder Unacast During my attendance at several conferences about beacons, proximity and location based marketing the last couple of months, the conversations and discussions with peers have started to heat up. Especially in recent is the Street Fight awards, where Unacast won the best mobile marketing campaign […]

Google Updates Terms of Service for the Physical Web

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Google has updated its Terms of Service for Chrome to clarify the use of the browser as part of the “Physical Web“. The update, which coincides with the release of beacon detection in Chrome browsers for iOS (with Android support expected in the coming days), clarifies that users won’t be sharing personally identifiable data from […]

Beacons Make Brands Smarter (And Consumers Win)

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Beacons make brands powerful. But the power comes at a price: because unlike passive detection technologies, beacons emit a signal. And that signal is both a godsend for brands and the source of their greatest terror: that a consumer will delete their app, that they’ll cross the line from contextual to creepy. Beacons can make […]

iOS8: The iBeacon Revolution | Guest Post

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Indoor maps, increased privacy and instant discoverability: Why iOS 8 Will Again Revolutionise Retail Apps by Ildiko Hudson, Beacondo As the iBeacon ecosystem flourishes and the technology gathers momentum beyond early adopters, its limitations have become clearer: accuracy is sometimes poor, users have concerns that stores are spying on them, and even with the smartest […]

iBeacon Myth Busting

There are two ‘myths’ about Bluetooth LE beacons that keep coming back. Whether it’s in the media or with a client they’re misconceptions about how beacons work. But while we like to be clear about the facts I’m not sure that either myth really matters. Today, two articles try to puncture common misconceptions about iBeacon/Bluetooth […]

The Future of iBeacons: A Code of Conduct (for the NSA?)

Schumer and Albrecht Have a Lot To Say About Your Beacons

Senator Charles Schumer unveiled a voluntary code of conduct today that proposes making sure that customers know when they’re in a retail store and being tracked through their phones. Meanwhile, moves in Europe that were in part a response to revelations about the NSA may have a significant impact on how marketers plan global campaigns […]

A Bill of Rights for the Internet of Things

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Law might be enough. Standards might be fine. But we can arrive at a shared language of intent if we take some time to think about a Bill of Rights for the Internet of Things. Now, there’s no distinct bill of rights for the Web. Instead, we have a loose coalition of laws and regulations, […]