iOS8 : Bigger Than iBeacon

Apple gave us iBeacon with the launch of iOS7. It opened up a wave of innovation around proximity-based experiences that was showing no signs of slowing down. But iOS8 is orders of magnitude more significant. At its World Wide Developer Conference Apple didn’t just tweak a few iBeacon settings or add a few new classes […]

iBeacon UX and Design: 3 Ways Beacons Will Reconstruct Reality

Reality is messy. That’s the secret challenge of iBeacon and Bluetooth LE proximity devices. Think about it: we live in an online world where design has gone “flat”, where iOS7 took away all the felt and leather and extrusions so that the interface gave “deference” to content and where Google marches on with an improved […]

The Future of iBeacon: Trends for the Year Ahead | Guest Post

Where will iBeacon go next? What’s the future of proximity technology? We’ve moved far more rapidly than I think even Apple could have expected – shifting from pilots to large scale deployments across multiple industries in a compressed time period. Stefan Wolpers, who’s a stand-out thinker on the technology (and published a compelling overview of […]

iBeacon Rule Britannia

If you want to get a sense of the future of iBeacons and the Internet of Things you can’t go wrong if you start in the UK. With a vibrant start-up scene, a truly mobile-first culture, and large companies that are innovating like scrappy upstarts the country will continue to be one of the world’s […]

Time Magazine Coverage of iBeacon

  Time Magazine believes beacons might just give retailers the same kind of insights that online merchants get. In an article in the current issue of the magazine, Harry McCracken  writes that: By melding your physical position with facts they’ve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]

Urban Airship Gets Beacons

Urban Airship launched support for Bluetooth LE beacons yesterday along with other enhancements to its relationship management platform. As perhaps the leading provider of push messaging and associated technologies, Urban Airship is positioning beacon support as a natural extension of reaching consumers at the right place and time. While the news may have been drowned […]

Lights Out: Philips LED Beacons Are Cool, But They’re No iBeacon

Philips is testing a beacon solution in Düsseldorf that uses LED lights to help shoppers find their way through the store. The system acts much the same as a Bluetooth LE powered beacon (or iBeacon – Apple’s version of the same thing). While the company has made clear that it’s only demonstrating the technology and […]

iBeacon and Bluetooth LE: Markers for the Digital Age

Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]

Toshiba Launches Bluetooth LE “Smart Signs”

Toshiba showed off some new technology at the recent SC Business Fair in Yokohama, Japan that uses Bluetooth LE beacons to create a personalized billboard for passing shoppers. According to Tech-On! the signs turn a customer’s smart phone into a kind of remote control for what appears on the displays, and juggles multiple users by […]