Apple iBeacon Is Broken – Even for Apple

Even Apple isn’t immune to flaws in its iBeacon technology – and while its deployment in Apple stores is a great demo of the technology, it seems that even Apple still needs to work out kinks in how you design beacon-based experiences. We’ve documented these issues previously and point to¬†our post about the kinds of […]

Apple iBeacon: Launching an Era

And we’re off. Today, Apple launched its iBeacon technology at all of its US stores and with it has created the equivalent of a giant nationwide product demo for Bluetooth LE technology. Moving beyond, say, what Macy’s is doing with pushing specials and offers to customers as they shop, Apple has integrated iBeacon technology into […]

iBeacon and HTML5: Belly Checks in with Bluetooth LE

Belly, the popular loyalty check-in program for retailers, has been playing around with Bluetooth LE and in a recent blog post outlines how it uses an HTML5 app to call the native iBeacon capabilities on a phone. The advantage? When compared to NFC or their standard check-in process (which uses QR codes), Bluetooth LE check-ins […]

iBeacon and Bluetooth LE: An Introduction

Bluetooth beacons are a big deal. Whether you hear the term iBeacon or Bluetooth LE, the standard that will underpin a new generation of devices is turning the physical world into the new digital channel. I’d argue that for the first time we see a true merging of the physical and digital: there is no […]

Bluetooth LE: In a World of Connected Devices, My Home Is The World

The Internet of Things isn’t new. For a while now we’ve had tags in clothing and sensors that can detect the flow in a distant pipeline or traffic jams around the corner. But looking towards a consumer-facing IoT, the extent of our dreaming was a fridge that would detect whether we needed to buy milk […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]

iBeacons with Android Support: Inside Sonic Notify

In the world of Bluetooth LE beacons, there’s a race to the top of the stack. Developers scramble to build services on top of beacons, analytics on top of services, and brilliant user experiences and strategy at the top of the pyramid. But while others are scrambling, Sonic Notify is already there. With over 14,000 […]

Apple and Bluetooth Beacons: The Future Has Landed

Apple will deploy iBeacons in its stores, using the Bluetooth low-energy devices to activate content on your phone. But the deployment isn’t just a case of Apple eating its own, um, apple sauce – it might also be the launch pad for Apple to take over the retail world outside its shiny glass and marble […]

iBeacons, Mobile Marketing and the Meaning of Place

Geotargeted display advertising will quadruple in the coming years and is driving click-through rates for mobile marketing. But does an era of iBeacons mean we need a new definition of ‘place’? A new report by eMarketer pinpoints location data as a key driver to mobile display performance: As mobile budgets swell, brands are eager to […]

The Future of iBeacons: 5 Companies to Watch

If you want to see the future of iBeacons, don’t just look to retailers for the answer. Apple’s launch of iBeacons finally gives us a wireless tech that works across platforms and addresses the limitations of NFC and GPS. But the early focus seems to be on retail, with Business Week proclaiming that iBeacon is […]