iBeacons, Brands and the Internet of Things: Weekly Spotlight

This week, it isn’t when brands will feel the impact of iBeacons and the Internet of Things, it’s with what. Less Intrusive, More Intimate At GigaOm, interrupting consumers as they walk around a world of connected everything might be the easy money, but it’s smart content that will be the winner: “There are two options […]

Your Child is the Beacon: How Bluetooth LE Will Keep Kids Safe

Bluetooth LE powers your child’s wrist watch in a new wearable that’s setting out to make your kids safer. Advertised as the “Guardian Angel for your child”, they’re low cost, low energy devices that can make herding kids a heck of a lot easier than herding cats – or at least helps you track when […]

The Future of iBeacons: A Code of Conduct (for the NSA?)

Senator Charles Schumer unveiled a voluntary code of conduct today that proposes making sure that customers know when they’re in a retail store and being tracked through their phones. Meanwhile, moves in Europe that were in part a response to revelations about the NSA may have a significant impact on how marketers plan global campaigns […]

iBeacons for Brands: Moving Beyond Loyalty

Consumers value the mobile experience over loyalty programs, according to a new report by the Acquity Group. The study, which surveyed more than 1,500 smartphone owners, discovered that loyalty programs were ranked as the lowest priority for in-store shoppers. The report points to content as king when it comes to in-store experiences, amongst other highlights: […]

iBeacon and IoT Brand Briefing: Your Monday Quick Read

Here’s a weekly snapshot for brands on news and opinion related to iBeacons, proximity marketing and the Internet of Things. Naw, it’s not all inclusive – we’re just trying to get the juices going on a Monday morning. For an end-of-week wrap-up, join our mailing list for ‘BEEKn unplugged’. Billions and Billions The Internet of […]

iBeacon: Apple’s Secret Retail Weapon

With all eyes on Angela Ahrendts, Apple’s new chief of retail (for both offline and online channels), Bloomberg Business Week thinks that iBeacon technology won’t be far from her mind when she assumes the new role in Cupertino. According to Business Week, iBeacons are retail’s new secret weapon. But they wonder why it also seems […]

iBeacons: Why Form Factors Matter

It’s a brave new world of beacons, a place in which the world will be talking to your phone rather than the other way around. And as you get used to the idea that a lamp post or a store shelf or the equipment at the local gym is sending silent pings to your mobile […]

Estimote Inks Deal with aisle411

In a deal that will help to accelerate Estimote‘s place in the emerging ‘beacon’ market, aisle411 announced that they will partner with the company to turbo-charge their in-mall mapping platform. The press release gushes that: “The technology offerings from aisle411 and Estimote together fully-digitize retail shopping environments, combining aisle411’s mobile indoor maps and searchable inventory […]