Be The Force: Beacons as Moral Agents

ibeacon-ethics

The story of technology swings from narratives of hope to a kind of collective despair and anxiety. We create myths out of people who walk around in faded jeans and hoodies and in the next breath have nightmares about robots taking over our factories, our homes, our cities, our collective conscience. We revere Steve Jobs or […]

World’s First iBeacon Documentary: Wayfinding for the Digital Age

Door Into the Dark | Image: ANAGRAM

The world’s first documentary developed and experienced around iBeacon technology asks a profound question: in an age of connected devices, Google maps and a fully catalogued human genome, what’s left to explore? When it’s becoming impossible to get lost, what value are we losing from the experience of wandering into uncharted territory? Anagram’s Door in […]

From Disney to Tulips: iBeacon and the Future of Attractions

ibeacon-attractions

With tens of millions of dollars of investment and the Disney Empire behind it, the MagicBand has redefined how a place-based experience can be…well, magical: It’s a unique system that uses a sensor laden wristband to enhance the entire spectrum of their Disney experience from trip planning, ticketing and access to payment and photo management. […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Brands Coming Soon to a Beacon Near You

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]

5 UX Predictions for a World of iBeacons in 2014

clear-iphone

User Experiences with Bluetooth LE Beacons Don’t End at Coupons Bluetooth LE powered devices will inspire a new generation of smart apps that slip you coupons as you shop, point out sales on shoes at Macy’s, or book you appointments at the Genius Bar. But the kinds of experiences we’ll have that are facilitated by […]

Bluetooth Beacons: Love, Intimacy and Seduction on the Internet of Things

Love Your Beacon

Bluetooth LE and iBeacon technology opens up a new level of intimacy with your user. The seemingly subtle difference between location and proximity hides a more profound idea: that we can now move past where someone is and begin to craft experiences based on how close they are to something. Proximity technology is to location as watching […]

Internet of Things: Saving Us From Distraction

The Tactile Possibilities of the Internet of Things

The Internet of Things will bring us back to reality. Instead of isolation and disconnection, we’ll be connected again, we’ll be more physical, more tactile. Without it, smart phones and mobile devices may just kill us and destroy public life. Urban theorist Malcolm McCullough says we can’t stop our love affair with our devices. But […]

Lamps That Talk on the Internet of Things

Tomorrow's iBeacon?

Your phone is a clumsy interface to the Internet of Things: it takes too many hands and eyes and touching and swiping to get it to do the simplest of things. Instead, look to calm computing for hints at where an aware and connected world is taking us and think about the lamp post at […]